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Lookalike audience from Instagram engagement?

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  • Lookalike audience from Instagram engagement?

    Hey everyone,

    Has anyone tried creating lookalike audiences based on Instagram engagement?

    I see no one talking about this, but the more I think about it, the more it makes sense:
    You're targeting people who actually liked and intentionally viewed your content, as well as people who visited your profile... So it should mostly be quality traffic. And all of this without spending a dime on ad testing - it's just the organic traffic that you get from posting on IG.

    I'm trying it tonight, but I don't have a whole lot of data yet on IG so I will see how it unfolds.
    But if any of you have tried it, it would be awesome if you could share your feedback.


  • #2
    I would like to know this as well, was thinking about it recently. Lmk if you can how it goes for you