Like many of you, I have watched all of Andrew's FB ad videos multiple times like he is a prophet and they are scripture. And, of course, I've noticed that he has changed the way he does things over time. It's hard to tell what is the right approach at this point. He had an optimization video a while back in March 2020 where he said to look in the breakdown and divide adsets up to target the lowest cost demographics (even by gender and age). If you've ever tried doing that, it decreases the audience size and increases the cost. So it doesn't work. I saw that he admitted this in a later video.
So how does he optimize then? I can't see any other way to do it other than delete countries or turn off low performing ads and adsets and start new ones with different audiences.
Which brings me to my point. All other Facebook marketing strategists talk about the "Learning phase" and that every time you edit your adset, you reenter the learning phase. You supposedly need 25 to 50 conversions for your adset to be optimized and exit the learning phase. If you edit it, it starts learning all over again. My facebook does not show a learning phase (even with Delivery view on). Each ad goes straight to active. And I keep editing them!! Cuz I thought that was optimizing them!!!!!!! Cuz Andrew said to!!!
You are supposedly supposed to have a budget of $10 a day per adset to allow Facebook to optimize (I just learned). We've seen Andrew's Facebook back office with a kajillion adsets per campaign in the past with test adsets. He recently did a video with just one adset. I can't seem to get my conversions below $.40, so I'm wondering if it's because I have too many adsets and I keep messing with them and FB has to keep going back to the learning phase each time. I HOPE that is the problem.
My Facebook does not show a learning phase ever, so I did not know anything about this. Apparently, those of us without it have a glitch. I've never seen it.
How on earth is he optimizing his ads if you aren't supposed to edit them during the learning phase?
I did get one maintenance campaign down to $,20 by just leaving it alone. I feel like I missed something really big!
What is everyone else doing?
So how does he optimize then? I can't see any other way to do it other than delete countries or turn off low performing ads and adsets and start new ones with different audiences.
Which brings me to my point. All other Facebook marketing strategists talk about the "Learning phase" and that every time you edit your adset, you reenter the learning phase. You supposedly need 25 to 50 conversions for your adset to be optimized and exit the learning phase. If you edit it, it starts learning all over again. My facebook does not show a learning phase (even with Delivery view on). Each ad goes straight to active. And I keep editing them!! Cuz I thought that was optimizing them!!!!!!! Cuz Andrew said to!!!
You are supposedly supposed to have a budget of $10 a day per adset to allow Facebook to optimize (I just learned). We've seen Andrew's Facebook back office with a kajillion adsets per campaign in the past with test adsets. He recently did a video with just one adset. I can't seem to get my conversions below $.40, so I'm wondering if it's because I have too many adsets and I keep messing with them and FB has to keep going back to the learning phase each time. I HOPE that is the problem.
My Facebook does not show a learning phase ever, so I did not know anything about this. Apparently, those of us without it have a glitch. I've never seen it.
How on earth is he optimizing his ads if you aren't supposed to edit them during the learning phase?
I did get one maintenance campaign down to $,20 by just leaving it alone. I feel like I missed something really big!
What is everyone else doing?
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