Hi all! Just ran my first ad campaign for a new release and it was somewhat successful! I spent a total of $235, got a substantial Release Radar push, and currently have 10,814 streams. I'm attaching a couple screenshots from Spotify Insights, and I'm also providing a link to the spreadsheet I used to track my data in-depth as the campaign progressed.

Main positives:
- Got a substantial Release Radar push
- Very good save rate prior to Release Radar (56%)
Main negatives:
- Release Radar push only lasted one week
- Didn't make it onto Discover Weekly (yet)
- Save rate after Release Radar is significantly less (11.6%)
I'm wondering if the decrease in save rate is an indication that it performed not-so-great during the big Release Radar push, so the algorithm didn't renew the push for a second week and didn't add it to Discover Weekly. Overall this seems like a good start and I'm excited to iterate on it!
Link to spreadsheet containing lots of data: https://tinyurl.com/y6hjcds5
Hope this is useful to some of you!
Main positives:
- Got a substantial Release Radar push
- Very good save rate prior to Release Radar (56%)
Main negatives:
- Release Radar push only lasted one week
- Didn't make it onto Discover Weekly (yet)
- Save rate after Release Radar is significantly less (11.6%)
I'm wondering if the decrease in save rate is an indication that it performed not-so-great during the big Release Radar push, so the algorithm didn't renew the push for a second week and didn't add it to Discover Weekly. Overall this seems like a good start and I'm excited to iterate on it!
Link to spreadsheet containing lots of data: https://tinyurl.com/y6hjcds5
Hope this is useful to some of you!
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