Hey all! I’m pretty new to FB ads for music, but have released 2 tracks following Andrew’s methods. The first track I used ToneDen for the first couple weeks & then continued to do my own ads with very similar setup after that leveraging ToneDen’s smartlink (having Spotify as the only option).
On my second release now I am using Tone Den’s smart link and have set it up the same way (included Facebook Pixel, tested, and optimizing for “View Content” - Tone Den’s event). I have a campaign with 3 ad sets, one for each Tier of Spotify countries. Generally speaking I am getting a lot of Link Clicks (largely from T3), but very few streams. Tone Den’s analytics tell me that about half of users are clicking through to Spotify.
Any advice on what to do to get the actual streams & follows up? Something’s not working here and I feel like it’s giving me the conversions, but I’m just not seeing the streams.
Really appreciate your help in learning this!!!!
On my second release now I am using Tone Den’s smart link and have set it up the same way (included Facebook Pixel, tested, and optimizing for “View Content” - Tone Den’s event). I have a campaign with 3 ad sets, one for each Tier of Spotify countries. Generally speaking I am getting a lot of Link Clicks (largely from T3), but very few streams. Tone Den’s analytics tell me that about half of users are clicking through to Spotify.
Any advice on what to do to get the actual streams & follows up? Something’s not working here and I feel like it’s giving me the conversions, but I’m just not seeing the streams.
Really appreciate your help in learning this!!!!
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