Budget distribution

[pentagramrecords]

Hi! So what's your advice regarding budget distribution for a campaign? How long should it be? How much should be destined to the first couple of days? If I have $100, would you do $20 + $20 the first two days, then $12 daily for the rest of the week? Or the other way around? Starting lower and increasing over time.

Can't wait to hear your thoughts on this!