Hey everyone! I just discovered a cool way to avoid interests that are populated with bots!
So, this used to be the audience for my Spotify ads: https://i.imgur.com/K6WbtSO.png
I was just exploring my audience insights ( https://www.facebook.com/ads/audience_insights ) when I noticed something weird.... why is the audience I am advertising to such a huge fan of the page "BlackDoctor.org" ? I have never heard of it, unlike a lot of the other interests on there. So I clicked on it and guess what? It's a page with millions of fake likes and next to zero engagement ( https://business.facebook.com/BlackDoctor.org/posts/ )
DING DING red flags start popping up in my mind and I start removing my interests one by one until BlackDoctor.org disappears. And BOOM! That's how I discovered the "The National" interest is sadly full of bot accounts.
My new audience without The National: https://i.imgur.com/cSyeg3M.png
Notice how removing "The National (band)" interest also removed any trace of the "The National R&B Music Society Inc" page. Ironic, because WITH "The National" as an interest, that page has a higher affinity score than the actual official fan page of The National band itself! This just adds confirmation.
Also, notice how a lot of other weird, seemingly random/unrelated pages are gone too.
I encourage you to try this for yourselves and see which of your interests are associated with obviously botted pages like BlackDoctor.org. You could even post the results here!
So, this used to be the audience for my Spotify ads: https://i.imgur.com/K6WbtSO.png
I was just exploring my audience insights ( https://www.facebook.com/ads/audience_insights ) when I noticed something weird.... why is the audience I am advertising to such a huge fan of the page "BlackDoctor.org" ? I have never heard of it, unlike a lot of the other interests on there. So I clicked on it and guess what? It's a page with millions of fake likes and next to zero engagement ( https://business.facebook.com/BlackDoctor.org/posts/ )
DING DING red flags start popping up in my mind and I start removing my interests one by one until BlackDoctor.org disappears. And BOOM! That's how I discovered the "The National" interest is sadly full of bot accounts.
My new audience without The National: https://i.imgur.com/cSyeg3M.png
Notice how removing "The National (band)" interest also removed any trace of the "The National R&B Music Society Inc" page. Ironic, because WITH "The National" as an interest, that page has a higher affinity score than the actual official fan page of The National band itself! This just adds confirmation.
Also, notice how a lot of other weird, seemingly random/unrelated pages are gone too.
I encourage you to try this for yourselves and see which of your interests are associated with obviously botted pages like BlackDoctor.org. You could even post the results here!
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