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Retargeting experiences

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  • Retargeting experiences

    I've been trying some retargeting recently. I thought retargeting would be a good way to get people over the line, and therefore realtively inexpensive, but conversions for this seem way higher than cold ads for me (cold ads which result it good quality spotify engagement0).

    I've been trying retargeting people who converted through a viewcontent to listen to my previous releases (excluding those who have already viewed content on my current one), and also those who watch 95% of videos without converting. Neither seem to be converting well at all.

    Anyone had success with retargeting, how did you achieve it?
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