Announcement

Collapse
No announcement yet.

Anyone tried funnel marketing?

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Anyone tried funnel marketing?

    I've been interested in trying funnel marketing on my music (awareness > hook > request). Has anyone gotten any good results with this?
    Here is a good explanation https://www.youtube.com/watch?v=x3-_HM6VdMA

    By the way, Burstimo just released https://www.playlisthunter.com as well, think I'm gonna try it and see what it does.

  • #2
    I tried with a video optimised for video views to raise awareness and then another video with a call to action to listen to my music which was shown to people who thruplayed the first video. Maybe the numbers weren't high enough, or maybe a thruplay isn't a strong enough intention, but the conversions to listen to my music were much more expensive than just general or lookalike convertor audiences.

    I have had little success with any retargeting though, even to several thousand convertors, it always ends up many times more expensive than using my lookalike audiences.

    Comment

    Working...
    X