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Anyone tried funnel marketing?

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  • Anyone tried funnel marketing?

    I've been interested in trying funnel marketing on my music (awareness > hook > request). Has anyone gotten any good results with this?
    Here is a good explanation

    By the way, Burstimo just released as well, think I'm gonna try it and see what it does.

  • #2
    I tried with a video optimised for video views to raise awareness and then another video with a call to action to listen to my music which was shown to people who thruplayed the first video. Maybe the numbers weren't high enough, or maybe a thruplay isn't a strong enough intention, but the conversions to listen to my music were much more expensive than just general or lookalike convertor audiences.

    I have had little success with any retargeting though, even to several thousand convertors, it always ends up many times more expensive than using my lookalike audiences.