Hi. Has anyone tried making a conversion campaign but instead of directing the audience to a single track, lead them to a playlist featuring your new song as well as your other most recent tracks? I used to to this all the time before doing ad campaigns, since it increases the plays for other songs as well as the new one.
I did my first ad campaign a couple weeks back and decided to do this because it seemed logical to me. What are your thoughts? I ran a $100 USD campaign, getting about 460 conversions. What I found interesting is that the playlist got about 200 new followers. But the track only got added to about 25 user playlists. So I guess it doesn't help much to trigger the release radar algorithm, right? Maybe those 200 followers of the playlist would have turned into the song being added to 200 user playlists?
I did my first ad campaign a couple weeks back and decided to do this because it seemed logical to me. What are your thoughts? I ran a $100 USD campaign, getting about 460 conversions. What I found interesting is that the playlist got about 200 new followers. But the track only got added to about 25 user playlists. So I guess it doesn't help much to trigger the release radar algorithm, right? Maybe those 200 followers of the playlist would have turned into the song being added to 200 user playlists?
Comment