Hi everyone!
This is my first post here. First I want to thank Andrew for the awesome resources he provides, and all of you for this great community.
I will run my first FB ad campaign next week, and I have a question: Is it better to target very big acts, or smaller ones? In my case I make fairly commercial modern pop-rock stuff, so I could for example target Imagine Dragons' audience (which is huge), or Neon Trees', which is a similar band that likely has a very similar target audience, but much smaller (about a fifth of the size of Imagine Dragons').
Related to this, is it important that all the ad sets in the campaign have more or less the same size target audience? So for example if my ad set A has a potential audience size of 5M, and ad set B has just 1M, should I add some constraints to the targeting of Ad Set A to bring it closer to 1M so both ad sets have similar sizes?
Thanks for your help!
This is my first post here. First I want to thank Andrew for the awesome resources he provides, and all of you for this great community.
I will run my first FB ad campaign next week, and I have a question: Is it better to target very big acts, or smaller ones? In my case I make fairly commercial modern pop-rock stuff, so I could for example target Imagine Dragons' audience (which is huge), or Neon Trees', which is a similar band that likely has a very similar target audience, but much smaller (about a fifth of the size of Imagine Dragons').
Related to this, is it important that all the ad sets in the campaign have more or less the same size target audience? So for example if my ad set A has a potential audience size of 5M, and ad set B has just 1M, should I add some constraints to the targeting of Ad Set A to bring it closer to 1M so both ad sets have similar sizes?
Thanks for your help!
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