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Adjusting a campaign to lower cost per result

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  • Adjusting a campaign to lower cost per result

    Hey guys, what type of adjustments do you make to your ads mid campaign to improve your results? I'm running a campaign with two different ad creative and I can already see a difference so I'm turning one off. I'm guessing I could try to improve targeting at well, trying out more sordid audiences perhaps. Any other ideas what I could do to shave off cost?
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