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I want to run my first facebook ad campaign to promote my band's first single.
I have made a video campaign in advance to test some interests and to retarget people afterwards. I have chosen all countries where Spotify is available. After one day I had to realize that over 90% of the impressions come from Algeria. After deleting a few countries, most of them now come from South America. Also I have 99% only Facebook impressions, although I also put the ads on Instagram.
My question is, if I can optimize the ads or if this is due to the video view campaign? Do I generally get more results on Instagram if I choose a Converison campaign?
Thanks for your help.
Manuel
I have made a video campaign in advance to test some interests and to retarget people afterwards. I have chosen all countries where Spotify is available. After one day I had to realize that over 90% of the impressions come from Algeria. After deleting a few countries, most of them now come from South America. Also I have 99% only Facebook impressions, although I also put the ads on Instagram.
My question is, if I can optimize the ads or if this is due to the video view campaign? Do I generally get more results on Instagram if I choose a Converison campaign?
Thanks for your help.
Manuel