Excluding converted audience?

[georgik Senior Member Find all posts View Profile Close georgik]

Hey everyone, when you run conversion ads for multiple songs/ad-sets to the same audience, should you exclude people who have already converted on your previous songs? I mean, we only want new listeners, right?

[stergdikos Initiation Find all posts View Profile Close stergdikos]

What is the audience you are using? Is it a custom audience or just general interest-based targeting?

[georgik Senior Member Find all posts View Profile Close georgik]

General interest-based targeting

[AndrewSouthworth Administrator Find all posts View Profile Close AndrewSouthworth]

I typically do the opposite. I’ll make an ad set specifically retargeting people that converted on previous songs to make sure they check out my new song. Usually retargeting results are cheaper than cold results.

[georgik Senior Member Find all posts View Profile Close georgik]

You make a good point! Just because they listen to and save one of your songs doesn't mean they will do the same for the others! And once the song is in their library/playlists, they will listen to it over and over again