Excluding converted audience?

[georgik]

Hey everyone, when you run conversion ads for multiple songs/ad-sets to the same audience, should you exclude people who have already converted on your previous songs? I mean, we only want new listeners, right?

[stergdikos]

What is the audience you are using? Is it a custom audience or just general interest-based targeting?

[georgik]

General interest-based targeting

[AndrewSouthworth]

I typically do the opposite. I’ll make an ad set specifically retargeting people that converted on previous songs to make sure they check out my new song. Usually retargeting results are cheaper than cold results.

[georgik]

You make a good point! Just because they listen to and save one of your songs doesn't mean they will do the same for the others! And once the song is in their library/playlists, they will listen to it over and over again