Hey guys,
I had my second release yesterday and I set up a FB campaign with a budget of 25 EUR/day and view content. The landing page is a Toneden page equipped with a pixel and links to Spotify and iTunes.
The ad started running yesterday evening. It's still in the learning phase but it's behaving super weird. I have one campaign and 2 adsets with the same audience but different visuals for vertical content on IG stories.
The problem is that I get very few view content conversions but those I have are super expensive?

As you can see I spent 40 EUR for 18 view content? That's super expensive and doesn't give me any results. One also performs much worse than the other and Facebook is not pushing the second one (which is the chorus ad) as much as the first one. The reason could, of course, be that my song and ad are bad but I think it must be something different (hopefully).
My audience looks like this:

Do you guys think that's weird as well? Do you pay like 2-4 EUR for 1 view content? Can you see what I'm doing wrong? Or do you have any tips?
Thanks a bunch in advance!!!
I had my second release yesterday and I set up a FB campaign with a budget of 25 EUR/day and view content. The landing page is a Toneden page equipped with a pixel and links to Spotify and iTunes.
The ad started running yesterday evening. It's still in the learning phase but it's behaving super weird. I have one campaign and 2 adsets with the same audience but different visuals for vertical content on IG stories.
The problem is that I get very few view content conversions but those I have are super expensive?
As you can see I spent 40 EUR for 18 view content? That's super expensive and doesn't give me any results. One also performs much worse than the other and Facebook is not pushing the second one (which is the chorus ad) as much as the first one. The reason could, of course, be that my song and ad are bad but I think it must be something different (hopefully).
My audience looks like this:
Do you guys think that's weird as well? Do you pay like 2-4 EUR for 1 view content? Can you see what I'm doing wrong? Or do you have any tips?
Thanks a bunch in advance!!!
Comment