Hi everyone!
First of all, briefly about me: I have released five songs with my band since October 2020 and since then I have promoted the songs with Facebook Ads. I have achieved very good results with it: 750,000 streams in total, 6,000 Spotify followers and 8,000 Instagram followers. So I've already gained a bit of experience. Thanks a lot Andrew, I really learned a lot from your videos!
Now to my question: In many videos it is described that the first days and especially the first 24 hours after release are crucial for the Spotify algorithm. I haven't really had this experience and wonder if this has ever been officially confirmed by Spotify. Especially because Discover Weekly always kicks in a few weeks later. It therefore makes no sense to me. If I use a very high budget for advertising on the first day and all followers listen that day, the number of streams will decrease a few days later. I would imagine that this has more of a negative impact on the algorithm.
Therefore I'll try a different strategy on the next release. I will run no or hardly any ads the first days and increase the ads in the first 1-3 weeks. I'm curious what you think of it and if anyone has had experience with it.
Thanks for your attention and help.
Manuel
First of all, briefly about me: I have released five songs with my band since October 2020 and since then I have promoted the songs with Facebook Ads. I have achieved very good results with it: 750,000 streams in total, 6,000 Spotify followers and 8,000 Instagram followers. So I've already gained a bit of experience. Thanks a lot Andrew, I really learned a lot from your videos!
Now to my question: In many videos it is described that the first days and especially the first 24 hours after release are crucial for the Spotify algorithm. I haven't really had this experience and wonder if this has ever been officially confirmed by Spotify. Especially because Discover Weekly always kicks in a few weeks later. It therefore makes no sense to me. If I use a very high budget for advertising on the first day and all followers listen that day, the number of streams will decrease a few days later. I would imagine that this has more of a negative impact on the algorithm.
Therefore I'll try a different strategy on the next release. I will run no or hardly any ads the first days and increase the ads in the first 1-3 weeks. I'm curious what you think of it and if anyone has had experience with it.
Thanks for your attention and help.
Manuel
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