First Spotify campaign with odd performance

[machito]

I have a broad audience in my ad set. The campaign has been running for a few days. I must be doing something wrong...

[DrSpaceman]

Sorry to hear that, man.

Based on that screenshot alone, no one will have a clue what might have gone wrong. Can you share some more details? How was your targeting? How were your ad creatives? Has it improved in the last few days?

[machito]

Thanks for the reply! Targeting is broad. I feel as though the creative is strong. Hasn't improved.

For the hell of it, I tried monkeying with the budget at the ad set level to see what might trigger enough events in the learning window. I'd need to bump it to $125 per day to see conversions over 10. That's bananas, no?